Imaginary Branding

As a brand strategist, I rarely do the designing myself these days. Still, I’ve always loved the process. I’m also a big fan of pop culture – yet many of its most iconic entities – Hogwarts, Hobbiton, Planet Express or the Five-Dollar Milkshake – barely have a logo, let alone a fully developed corporate design. Imaginary Branding is a personal, non-official, non-commercial thought experiment: what if they did?